It’s a spot in the mind that allows expression to breathe. It’s figuring out the puzzle and drafting a script, getting a thought recorded and elaborating and developing it. Taking the story and producing a visual, sketching a scene or drawing a character, creating a storyboard, finding the voice, animating, and editing, it’s all to deliver the world of a story. 

It’s about being creative and feeding that creation and achieving a satisfying end result and then rinse and repeat, that’s what it’s about.